Hi, I’m Sher — founder of Shape Up With Sher, Shape Up Women’s Club and Shape Up Training Club.

Fitness has been part of my life for more than 10 years, but my own journey has not always been straightforward. I have experienced both ends of the scale, from 47kg to 70kg, and now live a much more balanced lifestyle without extremes.

That journey shaped the way I coach. To me, transformation is not about perfection or giving up everything you enjoy. It is about building strength, confidence and healthy habits that fit into real life.

At 18, I launched my first women-only coaching business, Boss Body, which grew to more than 120 women training every week across two UK locations. I later received the Rising Star Award at the North East Business Women’s Awards.

After moving to Dubai, I created Shape Up Women’s Club, growing a community of more than 600 women through fitness, wellness and genuine connection.

Now back in the UK, I have created Shape Up Training Club — a women-only fitness transformation and wellness studio in Sunderland.

My biggest passion is bringing women together, helping them feel stronger, healthier and part of something bigger.

My motto: No One Stands Alone.